Re: @kryptonaut RE: "...you won't get content..."
"If not, feel free to walk away."
The problem with that is that once you've been infected with malware, it's already too late. You can't "walk away" at that point. And you can't really know how good a job any given site is or is not doing in keeping malware off its ad network anyway.
People would understand the true issue better if they renamed the software from AdBlock to MalwareBlock or CrashBlock. I browsed for years never caring about the adverts. Then a friend explained to me the reason my computer kept crashing was because I didn't have a blocker. The difference after install was night and day, and I'll never go back to being unprotected again.