Reply to post:

Google kneecaps payday loan ads

tom dial Silver badge

The alternative for some, perhaps quite a few, legal payday loan business customers is to patronize the local "Juice Man". In the not always good old days in Chicago their customary rate was $6 for $5 per week, a simple interest rate of 1040% that will turn a $100 borrow into a million dollar debt in under a year in the unlikely event the lender will allow rollover. These old fashioned neighborhood lenders had effective, if more than a bit brutal, ways to collect their payments and make examples of those who could not repay on time. We may want to be a bit careful about what we ask for, as there sometimes are unintended and quite undesirable consequences.

On the other hand, most payday lenders operate from neighborhood offices and likely are well enough known to their clientele that they have little need to advertise using Google or any other service. It may be the Google is doing this in an attempt to generate a bit of favorable publicity among the relatively clueless.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon