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Blocking ads? Smaller digital publishers are smacked the hardest

Anonymous Coward
Anonymous Coward

re. Serve more most interesting ads. People are more likely to happily view good content.

but this misses the point, i.e. maximising the profits and "optimising the costs". In real world - instead of "quality advertising", they cast their net wide, flooding the internet with sh... Appealing for them to make ads more interesting means to the ad-men "spend more money on the ads". As this eats into their bottom line... you see how keen they'd be. They truly are (like most if not all humans) like a monkey with a hand stuck in a box, holding the lovely banana. They will never EVER loosen the grip as the greed blinds the logical thinking. To be fair, this is a typical human trait. Who's going to - willingly - let go and earn LESS for no clear gain? Even if the gain is is clear: "earn less" is better, after all, than "earn even less" (due to ad-blocking).

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