Re: Saving bandwidth
ACK on the 'saving bandwidth' part. If ad-makers would STOP IT with the scripting and the 'flashing' and soon to come, HTML5 video, I doubt people would block them [they'd simply ignore them like I have come to do by habit].
On a related note, the article states:
"The research reckoned that smaller publishers are most at risk from the rapid adoption of ad-blocking software as they often solely rely on revenues from advertising to continue operating."
This may be true, but I doubt anybody cares. I think "better advertising revenue model" is due. They need to find out what ads people will NOT block, and then do those. I can think of ways to put ads on the page that would NOT be blocked. It's called an 'ad banner'. No scripting, no CDNs, a simple graphic with a link. It works. It won't be blocked. It won't be noticed by "the bots" because it will appear to be CONTENT. you could even put a small ad banner in the middle of article text, and as long as there's no obvious scripting and iframes and all that, it will look JUST like content to the bots.
And I doubt anyone would complain, especially if the graphics' file sizes are small. It would be like an ad 'in the middle of' a newspaper article, right below the "continued on page A5" or whatever. People see that ad. It works. And content makers can take a lesson from the hundreds of years of newspaper publishing on THAT one.