That french maverick could be a blessing
When Free entered the french market, prices collapsed by 30%. I could do with the same thing happening in the UK. Their business model is closer to an MVNO than a network operator with most of the customer handling taking place online, with almost no shop and a limited choice of devices available. We'll see how it goes but I am far more confident for the future of O2 as part of Free than I was of that badly cobbled together joke of a merger with Three.