Re: "it pays out something far more valuable than money: attention"
Sure, easily to criticise this statement. Also very easy to forget what happened when newspapers cried out at having their content displayed in Google News. Google complied, then they all wondered where the visitors to their websites had gone.
Like it or not, you'd be sacrificing a massive amount of reach by not having your content pushed out by Google. That doesn't mean I like it, but I think I understand it to a reasonable extent.