Re: It's really Microsoft's own fault
>the UI was just not up to the offerings from Android and Apple<
I've drawn the short straw of testing a bunch of Android phones for my company, from pricey Samsungs to bargain bucket Moto-Gs.
IMHO all variations of Android blow chunks compared to Windows 10 mobile on my 950 and iOS 9.x on my iPad. No consistency across apps, settings scattered all over, non-intutive UI, rag-tag of 'widgets', crazy task-switcher etc. etc. Windows 10 mobile and iOS just work.