Reply to post: Re: View from inside

The case for ethical ad-blocking

Jan Hargreaves

Re: View from inside

I've said to the Grauniad many times that I would happily pay a monthly subscription, or "donate" an annual supporting/ membership fee for being able to use the site without ads. You would think it's not a difficult thing but they claim to have looked at implimenting it and decided that it would cost too much and would not make enough revenue to be worth doing it anyway (Maybe they asked the guys that did for a quote!!). Meanwhile they keep pushing their membership scheme that involves events, debates etc but not the digital paper ad free which just seems odd in the extreme. If this user is logged in, don't serve ads. How hard can it be? And being able to attend debates is not exactly enticing to someone that is tens of thousands of miles away, and they readership is huge overseas. Since their new design mind... I have taken time off from visiting the site. Most of the content, on the whole, is decent, but the presentation is truly horrific.

Is ad blocking ethicial? If it's true that advertisers get paid only for clicks then I can't be alone in ignoring any ads I see and I honestly cannot remember the last time I clicked on an ad online. Like maybe a decade ago?

I'm just not interested in advertising at all, whether it be on the web, tv, cinema, magazines, newspapers, billboards. None of it encourages me to purchase anything, so I just don't watch ads. Period. I realise that I am in a minority with this opinion, but exactly what would advertisers gain by trying to force me to watch their ads? I'm just not interested.

An interesting idea for the ad men would be to offer people free internet but ridled with ads. I imagine a lot of people would put up with the ads because their internet was free, just so that they don't have to pay. It would not effect me as I'm quite happy to pay a premium for my internet and control exactly what I consume through my pipe.

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