Re: @ Adrian, Drawing the line...
So if I enjoy content on El Reg, say, I might choose to click on one of their ads just to support them. But of course I have no intention of buying anything and would close the browser tab ASAP.
If I were to go through my favorite sites, perhaps once a week, and click on ads on each site, would the coppers come and drag me off? Is simply clicking an ad you're really not interested in an actionable act of fraud?
And if I automate the task? After all, the results would be exactly the same. But no! In Ad-Land they call it click-fraud.
Advertising and ethics are strange bedfellows. Kind of like the serpent and Eve, if you appreciate a Christian simile. Or if you don't, like a zombie and your brains.