Re: View from inside
Well I stand corrected on the meaning of the word 'donate', although many may think that websites are done for charitable reasons given the lack of profit involved!
This is a good philosophical theory, but in the real world, this is what happens: Advertiser realises ads don't reach people. Advertiser stops bothering buying ads on those sites/media. Sites that rely on ads for income doesn't get income. Site closes.
Also, odd statistical fact: it is estimated that only around 5% of people ever click on ads.