Re: @FF22
"Wrong. They will pay the same amount or even more. Why? Because advertisers will just shift ad formats and channels that are not blockable. Like billboard advertising. Or television advertising. Or sponsored content. Or native advertising."
So, you are saying I'm right but for subtly different reasons. The ad companies have to spend more on R&D and more on ad placement marketing to find out how to get the same number of ads placed. That either cuts into there profits or they put their prices up and the people buying the ads may go elsewhere.