Reply to post: Re: Publishers could simply

Ad-blocker blocking websites face legal peril at hands of privacy bods

Alexander Hanff 1

Re: Publishers could simply

I am fighting for (and have been doing so for the last 10 years) the removal of non-consensual tracking and behavioural profiling (which actually only makes up around 7.5% of display ad revenues according to the industry's own research). My campaign is about privacy not about ads. Also, as I have stated a number of times there are legitimate and legal ways to detect adblockers - the issue here is non of the tools being used currently do this in a legal way.

I also think it is ok for publishers to block content to people who refuse to view their ads - but they must do it legally - currently they are doing it illegally.

But this campaign is also about publishers who are not just illegally detecting adblockers but circumventing them (which is also illegal) and no publisher has any right whatsoever to circumvent the choice of a consumer and display the ads despite knowing the user has refused consent.

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