Some great observations - but no conclusion
I agree 100% with the opening paragraphs. That's a great summary of how hard it is to run a modest-sized business.
It's a shame the article doesn't really lead anywhere.
I agree that more good data would be really, really helpful. If you're a big operation, you have loads of data already and you can apply analytics to learn new stuff. But what do you do if you're a smaller concern? With only tens or hundreds of customers. How on earth can you (cost-effectively) gather enough data to make a sane decision?
Many bosses just go with gut feel. The rest of us cling to the hope it wasn't simply the result of what the boss had for lunch...
Biting the hand that feeds IT
