Another dot com manager is going to bite the bullet
You have to be a dot com idiot to go tout unlimited anything for a fixed, yearly price and expect to generate profit.
This is a company that clearly abused its customers to get the ball rolling and is now turning the screws to Frighteningly Tight in one go to get profits flowing. From 50 a year to 30 a month ? If that is not called skyrocketing I don't know what is.
Except that this is the Internet; they are not the sole provider of their type of service and they are not an incumbent behemoth that customers cannot avoid using.
I hope that karma is going to burn this company as badly as it deserves to be.