Reply to post: I have another theory on this one.

Cinema boss gives up making kids turn off phones: 'That's not how they live their life'

Suricou Raven

I have another theory on this one.

The 'boomers' grew up with a television in the corner. It was a somewhat fuzzy image on a small screen with one or two internal speakers. They went to the cinema for the full immersive experience - a screen as big as they can see, detail enough to see the pores in the actor's skin, sound that'll make your body resonate.

The 'millenials' grew up with a 1080p 42-inch surround-sound home cinema system. They see the cinema as just like watching a movie at home - except you have to travel, and it costs more, and there are noisy people everywhere, and the seats are less comfortable than sprawling on the sofa. The only reason they would even consider going to the cinema is that the latest film is super-hyped and not yet viewable by any other means.

Video killed the radio star, and big screen blu-ray... I wish I could say it was to the detriment of cinema. But look at the numbers - the box office takings are higher than ever. Despite the dire claims that piracy is destroying the industry, they are still managing to rake in record net income (though this being hollywood, they always lose money on paper).

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