Excellent article/rant that points out the obvious. Some companies and their sales droids are so full of themselves that they have forgot one important thing... serve the customer. If I need a part for say my car, I need it now. Not in two months after listening to sales pitches, finding a "partner" (what the hell?) or jumping through their hoops. Sell me what I want or need now and then leave me a number in case I need some help.
I see that a bunch of commenters have totally missed the point which is: you want my money, make it easy for me with no BS. You want to feed your ego? Go find another sucker.
Old saying comes to mind: The sign of a dying business is one that tells their customers: "We've never done that way before and we won't do it now.".