Re: It could be good, or it could be a barely disguised ad for the App Store..
"Oh, except at the end when the engineers go to the product launch and see people they've never heard of take all the credit for their work."
Been there. Been the engineer. Nothing official of course. On the contrary, when I designed anything for our department, the boss let everyone know that it was me who did the work.
Then, shortly after my colleague left, I found that that colleague had actually taken credit for several things I'd designed. I was not happy.