Re: Of course it was satire.......
".... just not very good satire, sadly."
You should read Kieren's comment above. And then ponder why you don't think it's good satire. And then realise that at least one of the sharp ends of the piece is poking you.
I say that having gone through a similar thought process myself.
Tone is difficult to convey in typed text, and Kieren does a great job of exploiting that limitation here. The way the article's style conflicts with the content is devastating and invites the reader to reevaluate their own assumptions and ways of expressing things.