Well, if they will peddle such trite marketing shit such as 'It Just Works', they deserve to have their noses rubbed in it when it doesn't.
Computers and software are complicated, very complicated. Occasionally, as with all complex interdependencies, something goes wrong for everyone, so campaigns built around 'welcome to our impossible utopia where everything works perfectly all the time and we are god-like creatures who fart rainbows' are clearly 1) dishonest and 2) asking for it.