If you think that's the right solution...
... then good luck with that. If you don't want me to see your "quality journalism" without at the same time accepting you to push in-your-face jumpy noisy annoying ads down my throat, then I might not be part of your target group.
Good luck with those remaining visitors who apparently don't see a correlation between the advertising behaviour and the quality of the "journalistic" content that is trying to sell these ads.