If they wanted to kill it, they would just do it instead of pouring millions after millions into it. The problem they have got is they stopped pouring millions into it for too long, left things to rot, and are now trying to to a massive re-architecture and integration of >50% of their product portfolio.
It will probably work out in 2-3 years. In their typical half-arsed, full of the compromises no-one wants, way. That should see them to about 3% market share. Winners.