Re: Ooh yeah, MacWrite!
MacWrite (eventually) had Publish and Subscribe. It was a content embedding and linking system like OLE. MS Word 5.x and Excel 4.x for Mac used P&S. MS Word 5.x were good applications, but only Word 4 could run from a floppy disk. Word 4 was brilliant when running on a 68030 processor but it was a dog on the 68000; Microsoft learned and Word 5 ran well on a 68000.
Apple gave up P&S but worked on OpenDoc and Applescript. Does anyone recall the Cyberdog browser?
Microsoft beat up Apple with Word 6 and associated applications. Word 6 used OLE and VBA and AppleScript. If you were going for process automation, use Microsoft. It would be cheaper on a PC.