Re: @Lost all faith Same here
I still have a lengthy mental list of companies, mainly local to London, that I studiously avoid due to radio advertising, principally LBC and Virgin radio, which my co-workers insisted on having on in our darkroom in the early 90s. Web advertising at its worst is dreadful, but I reckon nothing induces visceral and lasting loathing more thoroughly than a 'wacky zany' attention catching low budget ad yelling at you once every 10 minutes for hours on end. By the time web ads turned up a couple of years later, my lifetime patience quota for ads in general was well into overdraft, and it's been war on the lot of them in every medium but print ever since - thankfully a good deal easier these days.
No wonder ITV has been heading down the pan in the last 15 years with their racking up of ad to programme ratios.