Ahh yes, standard justification - they are "aligning" and "simplifying" in consideration of their customers.
I would be keen to find out, however, how
halving "simplifying" their SKUs from 6 to 3 allows them to better "align" with their customers.
Sure, someone currently one Enterprise will be able to equally fill their technical requirements with Enterprise Plus but then so would someone on Standard so why keep that? If such "simplification" is good then why not take it further? Why not just offer one SKU that does everything?
Now that would be some alignment - no matter which VMware features the customer needs, the SKU will be able to deliver - couldn't be 'simpler'.