Re: Good luck trying to get one!
Zeros are easy to get in the UK at least, it takes them hours to sell out so you can purchase them at your leisure. I've been using them since the one came out on a magazine last year. I have a fine collection of them now.
Nowhere near as bad fulfillment problems as happened with the original a few years back.
As for "someone on board who understands business" the partners doing the manufacturing and distribution are RS Components and Element14/Farnell, with the manufacturing at a Sony facility.