stem encoragement
I'll go out on a limb here and say that while the newspapers and websites report spurious health products (let alone miracle cures) we don't have enough young persons of either gender going into STEM
Though Stem take up is still low for females, it least we have moved to it being a personal choice rather than the dark days when my colleague was advised against studying science by a teacher and it took her mother's insistence for it to happen. That my colleague has a doctorate in biochemistry serves as the coda to that anecdote.