Re: Shocker
The study found better returns for the men and I doubt that the men were selling car parts, and women pastries, otherwise this is totally not a controlled study.
Assuming the study was controlled and the inventory of goods was the same, time to put up auctions was the same, and sellers only got to control the prices and buyitnow options, my earlier comment about competence still stands -- in case of eBay, men get better money than women simply because they appear to understand it better and their willingness to risk pays off much better on eBay.
So then it appears that eBay tends to punish risk adversity. Shall I rephrase my proposal? Should eBay provide incentives that promote and reward risk adversity just because women sellers are getting lower returns on their sales because of it?
Biting the hand that feeds IT
