Tool users vs tool makers
They're failing to distinguish people who use IT as a tool to run their business - ie. have a website and email and maybe an online shop - and those who actually make new IT/digital things. And the people who make websites for businesses, or set up their email, are somewhere in between, IMHO rather closer to users.
Like people who make TV ads or soap operas are not innovating in the photography business.
It's like classifying every business which acquired a shiny new landline in the 1920s and '30s as a telecoms business. (Might have the decades wrong but YKWIM)
It's like saying that B&Q is part of the steel industry because they sell spanners.
Biting the hand that feeds IT
