"the average digital salary"
My Diablo III witch doctor just made 45 million gold this week thanks to a treasure goblin portal. I'm not sure what the conversion rate to pounds is, but I'm pretty sure that counts as a digital salary.
I made considerably less last month, as usual, but I'm pretty sure I do not earn a "digital" salary. I earn real money that pays the bills, even if I know that it is stored digitally.
Any report that makes such fanciful and sweeping vocabulary changes on a whim is not one I would trust to begin with since it has obviously been written by a bunch of tweens fresh out of high school with the impression that their blathering is professional and has world-impacting importance.
Hint : it doesn't. Get back to work and do things properly next time.