free PR for apple
Seems like all of silicon valley is trying to out do each other in being the "peoples privacy champion".
Asking apple to unlock a very specific phone owned by a murderer on their own premises and giving away no capability for the FBI to unlock others seems reasonable to me. The court has approved this request, and the data may be useful in preventing future crimes. Holding out is just another PR stunt from the king of marketing...
Biting the hand that feeds IT
