Reply to post: Re: Advertising adds *value?

ADpocalypse NOW: Three raises the stakes

John Brown (no body) Silver badge

Re: Advertising adds *value?

"Didn't cable, at one time during its inception (here in the US) promise the delivery of "commercial's free' TV... because if you are paying for programing (unlike free broadcast TV) you wouldn't have to (why would you want to) pay for advertisement."

I just a US TV show last night which started with the on-screen announcement of "delivered to you with shorter ad breaks". So slightly less ads is a now a selling point? Wow!

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