Re: Inferring a bit too far
"Strangely the net neutrality crowd have gonebeen very quiet" What Andrew should of said.
The Shine product hit the market last year.
http://www.theregister.co.uk/2015/09/07/you_should_not_be_paying_for_ads_please_buy_our_software/
And EE talked about doing what Three have announced.
http://www.theregister.co.uk/2015/11/23/ee_plans_to_block_annoying_ads_on_mobile_network/
So whilst the Three story has only broken today, the idea, the desire and the ability for ISPs to implement ad-blocking has been public knowledge for a while. So it is correct to ask why no one has come forward to defend the ad networks. I suspect it is because net neutrality is really all about protecting the content that users take a positive action to receive: I visit Netflix to access NetFlix content not for the ad's.