Reply to post: Re: That's the idea silly? (!)

Virgin posts increase in profits and sales amid 900 jobs chop

Anonymous Coward
Anonymous Coward

Re: That's the idea silly? (!)

"all well and good, until they cut so far back that the customer service fails, customers leave, income drops off a cliff and then what?"

If there's a price war to the death going on, all you need to be is not the worst.

British consumers buy mostly on price alone. That's why white goods manufacturers produce special cheap versions of their products only for the UK. Elsewhere in Europe no-one would buy them.

That British mindset means that being cheap is more important for survival than being good.

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