Supermarket effect
Streetmap suffered the same effect from Google's entry into mapping that High Street shops did from the big supermarkets. As UK governments have allowed the big supermarket chains to decimate the High Street, it would seem to be illogical for Streetmap to be given special protection from a competitor offering a cheaper service while not protecting High Street shops.
The only part of the complaint that would seem to be at all reasonable is that Google put its own mapping service above Streetmap in its advertising results. Google making its API free may well have killed Streetmap's income - however competitors are allowed to undercut one another (see loss leaders in stores for a non-digital example).
Biting the hand that feeds IT
