Ballmer's mobile strategies.
1) Take a well known albeit struggling company with a good brand (Nokia).
2) Infect it.
3) Buy it.
4) Break it.
5) Get bored throw the junk on the floor.
6) Cash out and bail.
I suppose that was better than their Zune strategy:
1) Brown
2) Squirt
Microsoft started in the phone game in 2000/2001. They've been in this game twice as long as Apple or Google. Remeber Ballmer laughing about iphone: https://www.youtube.com/watch?v=eywi0h_Y5_U
And they still haven't got a strategy.