Not Sure...
They can persuade the general populace to move, they are comfortable with iOS or Android why move? On the other hand I would have one, just to try it, I use Linux every day having a convenient package in the shape of a phone that I carry with me works for me, but it needs to support heart rate monitors, bike speed & cadence, audio books as well as the normal apps otherwise no use to me, as I may as well stay with the laptop and that's the problem with breaking in to the market, you can cover 95% of peoples wants, but most of us have devices already that cover 100% of our wants, why downgrade?
I really like the idea though, so do wish them all the best.
Biting the hand that feeds IT
