Plus Fail?
OR Eyeo could maybe, say, make deals with its USERS, whereby, if the people who REALLY, REALLY, REALLY want us to see their grotty "content" AND waste precious bandwidth with ads, then they could beg us, grovel on their digital knees, to be allowed to sully OUR marvellous Unicorn powered Interwebz briefly with their common shekel-grubbing Marketeering. If we deign to be generous, then we shall. Piffle!