Reply to post: Re: Can anyone having the right knowledge tell us

Alphabetti spaghetti: What Wall Street isn't telling you about Google

captain veg

Re: Can anyone having the right knowledge tell us

Traditional advertising creates exposures to the message. It is assumed that such exposure will have some positive effect -- possibly intangible, such as increasing brand awareness -- even if it can't be measured.

Google's value proposition is that the effect of online advertising can be measured. A click-through is considered to be a tangible conversion, and so much more valuable than mere exposure. That these supposed value-increasing conversions are so easily faked is a problem to the industry.


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