Reply to post: Re: Why are they ending it now?

Land Rover Defender dies: Production finally halted by EU rules

rh587 Silver badge

Re: Why are they ending it now?

"Bear in mind the Defender is basically hand made and so costs a fortune. I've been round the factory. The Range Rover is built by robots that glue and rivet the whole shell together and then some fiddly bits are added manually."

The numbers are staggering.

The Range Rover line produces 320 cars per shift, and their order book is thick enough to run 3 shifts a day.

For the past 12 months the Defender line has been running one shift a day making ~115 units.

So JLR were selling ~8-9 full fat £100k Range Rovers for every Defender, and on a huge margin. Defender is profitable, but not by very much.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon


Biting the hand that feeds IT © 1998–2020