The german influence is showing here. Industrie 4.0 is talked about in manufacturing and academic circles. It does not have the same ring in English. I think Siemens and Bosch (both industrial automation companies) have been pushing it. It seems to me that WEF has been a bit of a yawn fest this year.
Perhaps without the protestors it's missing something. Most of the big pressure groups are giving it a rest this year. Public Eye on Davos said goodbye last year with a lifetime "achievement" award for Chevron.