"Trev, are you speaking about the same Apple that tried to force install the Safari browser on Windows users as a critical security update if you had Quicktime installed?"
Something for which Apple apologized and didn't do again. That whole thing didn't last very long.
You know, we've all let vendors get away with a lot. We've let Microsoft get away with a lot. But this is about the cumulative effects as much as it is the individual issues. Microsoft just keep doing it. They have no remorse, no shame, and show no indication of changing. Apple make mistakes, but they learn from them. Microsoft do not.