Re: Definition of success - going OT
"energy-engaged"
Engaged! More marketwanker-speak.
After I'd renewed my house insurance recently, my insurers decided to start spamming me except it's not called "spam", its "part of our customer engagement". (We'd had words about spam a couple of years ago after I found the email address of someone senior in their marketing.)
Using your own domain for email has benefits. Last summer I sorted out my email to give individual addresses to people I'm a regular customer of. So they've quickly found themselves disengaged when I deleted their address. They'll find themselves even more disengaged next time renewal's due.
Biting the hand that feeds IT
