Crowded house
There's plenty of other systems out there already aiming to fill this niche - LPWA (low power wide area) systems like weightless, Sigfox, CleanSlate have got a head start on HaLow and LTE-MTC is attacking from the operator end of the market - but even so, with 20 billion IoT devices (or so we're told) expected by 2025 there's more than enough of a market for all of them...