I can only imagine
I can only imagine some gentile wort in marketing absolutely had to have some new ridiculous doohickey on the site and it absolutely had to be done on Christmas Day because it was super serial. So some poor sap somewhere rolls it in because "it's not impacting" so demands the marketing director who is well known for his knowledge in such thing and he's very busy stomping his big clown feet. Probably some intern getting chewed out right now.
Only saying because it's the kind of dumb shit my company does. Mmmmyuugg "it's just a minor CMS change"