Re: Once I take over the world...
This article is basically doxxing in a blog post style. They found a guy that was leaving hints that he's Satoshi and then google'd a bit to find any account associated with him and bingo 73 + 0.83333 = "WE'VE FOUND HIM!! MAKE SURE TO CLICK THE ADS GUYS!".
The reg on the other hand is; Take stories from other site. Rewrite as if you were borrowing someone else's homework on the bus to school. Add click bait headline. At least they sometimes link to the articles that they borrowed from.