OpenNIC
It's all about domain name servers and there is nothing stopping us from running our own. For those not familiar with OpenNIC, it's a democratic, non-national, alternative to the traditional Top-Level Domain registries. OK, this might not take off any time soon but still, ICANN could end up encouraging a parallel internet.
If people can learn to use 8.8.8.8 in order to overcome censorship, then they can just as well learn to use some other number.