Re: He was just holding it wrong
There is a simple explanation for this - he was getting ready for secret product testing for the new iCrap. As a part of the rigorous testing we would expect from an Apple product he was building up stock of the feeder ingredients required for prolonged user acceptance testing.
Look at the poor bugger whose electricity bill skyrocketed with the 3x daily recharges he was expected to do to test the Apple Watch - you don't mention him, do you? And what about the guy who turned green after carrying around miniature nuclear reactor (iNuke) required to keep his watch topped up?