Cricket Anyone
In Oz a well known Beer brand not dissimilar to that Fosters rubbish we ship overseas would offer a little figurine of Boonie or such past greats when you purchased a carton of said brew.
These would sit on top of the TV during a cricket match and make funny comment when ever a trigger signal was sent across the TV audio during the match.
I'll guess they used a similar tech to the SilverPush one.
Link for more source
http://theinspirationroom.com/daily/2006/vb-boony-and-beefy/
Biting the hand that feeds IT
