Seems to me there is a lot of money to be made in finding the next buzzword after cloud and flogging it to these guys.
Something like "Space" will be the next buzzword.
For example, first there were patents. Then the same ones redone "on a computer", then recycled to "on the internet", now its "on the cloud". Next it will be "in space".
Musk and related are getting the foundation tech build now. Once that's working... expect "in Space" to be the Next Big Thing (really).