The problem is …
I might buy an Apple Watch if it weren’t a watch.
I have a nice watch already. It’s not a Rolex, but I like it. People who already have a watch have the choice of wearing two watches or discarding one. Or not buying another watch, which appears to be the problem here.
Maybe someone should tell Mr Cook that he might have more luck selling something that people don’t already have.
Biting the hand that feeds IT
